In business, the only constant is change. Given the complexity, connectedness, and immediacy of today’s modern world, it’s safe to say that you, and your organization for that matter, need to become very good at change. Sure, we’ve attached fancy and modern names to it - pivot, for example - but the bottom line is we all need to excel at changing our minds, our worldviews, and work and personal habits.But change is hard. To highlight just how hard, consider the difficulty people have in changing their habits when faced with a life-threatening situation - people who require coronary artery bypass surgery. After the surgery, patients are told that they need to change their lifestyle to maintain their health - stop smoking, stop drinking, stop overeating, start exercising and reduce stress.
Yet, study after study confirms the dismal results - within two years of the surgery 90% have not changed their lifestyle. Those are odds of about nine to one against you making the change, even in a life and death situation.It’s no surprise then that business change has similar odds. After all, we’ve eventually realized that business change is really about people - the ability to change not only our own minds but also help others change theirs as well. Joe Jackman, in his excellent book, “The Reinventionist Mindset,” speaking about business transformation and reinvention summed it up perfectly when he wrote:
“Change is a human endeavor with a business consequence.”
Business change and transformation are about people and, essentially, the inner workings of the brain.